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  1. Strategic Interactive Marketing - Welcome to Managing Change - Innovative, market driven, interactive, multi-channel distribution strategies.

    Managing Change web site provides information on 1 to 1 marketing, as per Don Peppers and Martha Rogers, mass customisation (customization), as per B. Joseph ...
    marketing6
    insurance5
    brand3
    customer3
    financial services3
    customer satisfaction2
    loyalty2
    customization2
    customer loyalty1
    interactivity1
    relationship marketing1
    one to one1
    business process improvement1
    competitive advantage1
    customisation1
    Managing Change1
    custom products1
    LTV1
    1 to 11
    mass customization1
    custom services1
    lifetime value1
    customer interaction1
    1 to 1 marketing1
    micro marketing1
    mass customisation1
    marketing 1 to 11
    B. Joseph Pine II0
    Don Peppers0
    learning relationship0
    Martha Rogers0

    www.managingchange.com - 2009-02-05

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